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The 10 Mistakes and How to Fix Them
Weak or Vague Value Proposition
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How to fix it:
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Poor Mobile Optimization
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How to fix it:
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- Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
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Weak or Generic Call-to-Action Buttons
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Using Stock Images That Don’t Connect
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Ignoring Social Proof and Trust Signals
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Asking for Too Much in Your Forms
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Slow Load Times
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Not Matching the Page to Your Ad
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Skipping A/B Testing
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No Clear Conversion Goal
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How to Decide What to Fix First: ICE Scoring
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Here’s how it works:
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ICE Score = (Impact × Confidence) ÷ Effort
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Conclusion
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The good news?
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FAQs
What’s a reasonable landing page conversion rate?
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Should I remove navigation from landing pages?
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How long should a landing page be?
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How many CTAs should I use?
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When should I redesign vs iterate?
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