Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
The opportunity ahead
Not every page deserves attention.
Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
- Revenue pages
- Pages already getting impressions
- Pages ranking in positions 4 to 20
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- Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
Step 2: Check Whether the Page Is Even Eligible
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At a minimum, we verify:
- The page is indexed
- The page is crawlable
- The canonical is correct
- The sitemap is clean
- There are no unnecessary crawl blocks
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Turning insight into action
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Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
- Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
- Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
- Create a separate page for the new intent
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Built around your next chapter
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That includes:
- Ranking competitors
- AI Overview sources
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- Pages that own the same topic more clearly
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The goal is to understand the gap.
Usually the gap is one of four things:
- They explain the topic more clearly
- They cover more of the topic
- They have stronger internal consistency
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Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
Step 5: Identify the Real Bottleneck
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It may be:
- Indexing
- Intent mismatch
- Thin topical coverage
- Strong competition
- Poor internal linking
- Weak page purpose
- Lack of supporting pages
- Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
- Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
- Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
- Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
- Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
Step 6: Choose One Action, Not Ten
This is the part most teams skip.
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- Rewrite
- Expand
- Split into separate pages
- Merge overlapping pages
- Build supporting content
- Strengthen internal links
- Create a dedicated service page
- Wait and monitor
Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
- Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
- Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
- Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
- Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
Step 7: Measure the Outcome
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We look at:
- Impressions
- Clicks
- Rankings
- Long-tail query growth
- AI citations
- Branded vs non-branded visibility
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Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
What We Learned From Running This Process
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Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
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The Simplest Version of the Workflow
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Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
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