Home
​
Journal
​

Basics Of Search An Introduction

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
August 7, 2022
published On
October 19, 2026
Updated On
Web3
category
Jayant Rao
author
Article

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

‍

Quick Recap: Web1 and Web2

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Web1 (roughly 1990–2005)

This was the read-only Internet.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Web2 (2005–today)

This is the social Internet, you know.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Web2 gave you access. It also took control.

‍

So, What is Search?

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

  • Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Let’s break that down:

  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
  • Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

‍

What Makes Search Different?

Feature Web2 Web3
Identity Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space. Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
Data Platforms store and control your data. They monetize it. Data lives on public blockchains. You decide who gets access.
Ownership You don't own your content, followers, or digital items. Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
Governance Companies make the rules. You follow them. You can vote on rules, upgrades, and how platforms run.
Monetization Platforms earn from your work. You might get a cut. You earn directly. Platforms take a cut, not the other way around.

‍

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Why Are People Excited About Search?

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

‍

How Does Search Work?

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

‍

What Challenges Does Search Face?

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
  • Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
  • Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

‍

Where You See Search Today

Crypto (Bitcoin, Ethereum, Solana)

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

What it looks like today:

  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
  • Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

NFTs (Non-Fungible Tokens)

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Real uses:

  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
  • Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

DAOs (Decentralized Autonomous Organizations)

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Examples in action:

  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
  • Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Defi (Decentralized Finance)

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Impact today:

  • Over $50 billion is locked in DeFi platforms.
  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
  • Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Search Social Media

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Examples live now:

  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

‍

Pros and Pitfalls of Search

What’s exciting

  • Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

What’s unclear

  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
  • Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Careers in Search: Where You Can Fit In

Path Roles Skills Needed What to Know
Development - Smart Contract Dev (Solidity)
- Frontend Engineer (React, Web3.js)
- Backend Dev (Node, Go)
- Programming
- Blockchain tools
- Git
Self-taught devs thrive here. Solidity devs are in high demand.
Product & Design - Product Manager
- UX/UI Designer
- Tokenomics Designer
- User journey design
- Wireframing
- Systems thinking
UX is a major gap in most Web3 products. Design systems are still evolving.
Marketing & Growth - Content Writer
- Community Manager
- Growth Marketer
- Partnerships Lead
- Writing
- Social media
- Comms strategy
Most Web3 projects need storytellers and trusted community builders.
Ops & Support - Project Manager
- Discord Moderator
- DAO Ops Lead
- Legal / Compliance
- Organization
- People skills
- Governance basics
DAOs run on coordination. Reliable ops people are highly valued.
Creative - Meme Creator
- Brand Strategist
- Motion Designer
- Video Editor
- Visual storytelling
- Editing tools
Content spreads faster than code. Good memes or reels can 10x attention.
Data & Research - On-chain Analyst
- Token Economist
- Security Auditor
- Researcher
- Analytics
- Tokenomics
- Security
Projects need people to track adoption, prevent hacks, and explain trends.

‍

Conclusion

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
  • Following a DAO project on Twitter or Discord
  • Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
  • Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

YOUR NEXT CHAPTER

Let’s make your brand easier to find.

Share a little about your business and where you want to go.

Demo enquiry form · details stay in your browser.

SEO WORLD / SEO CONCEPT

Discuss your project ↗