Brand sprint

Search Strategy Sprint

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Kickoff workshop.

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Moodboards.

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Three directions.

Logo, color, type and graphics, side by side.

One identity.

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Handed over.

Guidelines, Figma source and every file.

How it runs

No long lead-in.Three steps, two weeks.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

03 steps / 10 days

0.1

Kickoff and moodboards. Half a day with your founders going through references: what you love, what you don't, and the feeling you want people to get.

Days 1–3

Look and feel agreed

0.2

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Days 3–5

You pick one

0.3

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Days 6–10

Guidelines and files

Three directions

One brief.Three ways it could look.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Select one to preview

Halden is a made-up brand used to show the format.

What you walk away with

12 deliverables

Identity. The core of how the brand looks.

Logo, wordmark and app icon
Color palette with accessible pairings
Type system for display and text
Logo usage: spacing, sizes and don'ts

Graphics. The shapes that make it recognizable.

Brand pattern and graphic elements
Starter icon set in the brand style
Illustration or photography direction
Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Handover. Everything your team needs to use it.

Starter brand guidelines as a PDF
Three applications, mocked up
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Figma source and a recorded walkthrough

Pricing

Start with the sprint.Keep going if you want to.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Select one to preview

Brand SprintTwo weeks

$6,000fixed

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

A half-day kickoff to agree the look and feel

Three visual directions by day five

Extra

Logo, color and type for the one you pick

Extra

Brand graphics: pattern, icons and image direction

Extra

Two rounds of refinement

Extra

Starter guidelines, Figma source and all files

Extra

None of the three directions right? We go again from what you liked, and the extra week is on us.

Sprint, then monthlyOngoing

$3,750/month after the sprint

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Everything in the Brand Sprint

One main request at a time: website, deck, social, packaging

Small fixes back in 48 hours, alongside the main request

Extra

Guidelines kept up to date as the brand grows

Extra

Pause or cancel any month, with no notice period

Start monthly within 30 days of your sprint and keep the same designers who built the brand.

Book a monthly call

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

A brand in two weeks.Not two quarters.

How a traditional branding project usually runs, next to a Brand Sprint.

Timeline

Price

Graphics and icons

Directions you see

Revisions

Guidelines

Source files

Traditional project

8 to 16 weeks

Quoted per project

Often quoted as extra

Often one, near the end

Varies

Separate scope

Varies

Brand Sprint

2 weeks

$6,000, fixed

Included

Three, by day five

Two rounds included

Starter guidelines included

Figma source, always

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

FAQ

Questions,answered.

What is included in the Brand Sprint?

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Who needs to be in the workshop?

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What if none of the three directions is right?

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Do you name the brand?

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We already have a logo. Is this still for us?

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What do we get at the end?

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Can you design our website and marketing materials too?

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Can you really complete a brand identity in two weeks?

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

See your brand in two weeks.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Let’s talk

30 minutes

YOUR NEXT CHAPTER

Let’s make your brand easier to find.

Share a little about your business and where you want to go.

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